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The measure of democracy [electronic resource] :polling, market research, and public life, 1930-1945 / Daniel J. Robinson.

By: Robinson, Daniel J.
Material type: materialTypeLabelBookPublisher: Toronto, Ont. : University of Toronto Press, c1999Description: 1 online resource (ix, [8] p. of plates, 252 p.) : ill., ports.ISBN: 9781442681712 (electronic bk.); 1442681713 (electronic bk.).Subject(s): Public opinion polls -- Canada -- History | Public opinion polls -- United States -- History | Marketing research -- Canada -- History | Canada -- Politics and government -- 20th century | Sondages d'opinion -- Canada -- Histoire | Sondages d'opinion -- �Etats-Unis -- Histoire | Marketing -- Recherche -- Canada -- Histoire | Canada -- Politique et gouvernement -- 1930-1935 | Encuestas de la opini�on p�ublica -- Estados Unidos -- Historia | Investigaci�on de mercado -- Canad�a -- Historia | Canad�a -- Pol�itica y gobierno -- Siglo XX | Opinieonderzoek | Marktonderzoek | Marktforschung | Umfrage | Kanada | SOCIAL SCIENCE / General | HISTORY / Modern / 20th Century | 1900 - 1999 | Marketing research | Political science | Public opinion polls | Canada | United StatesGenre/Form: Electronic books. | History.DDC classification: 303.3/8/097109041 Online resources: EBSCOhost
Contents:
Polling Consumers: The Rise of Market Research Surveys -- Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- Polling Citizens: Gallup in Canada -- Mobilizing Popular Consent: The Surveyed Home Front -- Pols and Polls.
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Includes bibliographical references (p. [229]-242) and index.

Description based on print version record.

Polling Consumers: The Rise of Market Research Surveys -- Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- Polling Citizens: Gallup in Canada -- Mobilizing Popular Consent: The Surveyed Home Front -- Pols and Polls.

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