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Do campaigns matter? [electronic resource] /Thomas M. Holbrook.

By: Holbrook, Thomas M.
Material type: materialTypeLabelBookSeries: Contemporary American politics: Publisher: Thousand Oaks : Sage Publications, c1996Description: 1 online resource (xiii, 178 p.) : ill.ISBN: 9781452248714 (electronic bk.); 1452248710 (electronic bk.).Subject(s): Presidents -- United States -- Election | Political campaigns -- United States | Voting -- United States | Verkiezingscampagnes | Invloed | Presidentskandidaten | Verkiezingen | Pr�esidents -- �Etats-Unis -- �Election | Campagnes �electorales -- �Etats-Unis | Vote -- �Etats-Unis | Wahlkampf | Wahlverhalten | USA | POLITICAL SCIENCE / Political Process / Elections | POLITICAL SCIENCE / Political Process / General | Political campaigns | Presidents -- Election | Voting registers | United StatesGenre/Form: Electronic books.DDC classification: 324.973092 Online resources: EBSCOhost
Contents:
Campaigns and elections -- Evidence against campaign effects -- A model of campaign effects -- Nominating conventions -- The effects of debates -- Campaigns, national conditions, and U.S. presidential elections -- The role of campaigns in U.S. presidential elections.
Summary: Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.
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Includes bibliographical references (p. 169-173) and index.

Campaigns and elections -- Evidence against campaign effects -- A model of campaign effects -- Nominating conventions -- The effects of debates -- Campaigns, national conditions, and U.S. presidential elections -- The role of campaigns in U.S. presidential elections.

Description based on print version record.

Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.

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