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Encyclopedia of Sports Management and Marketing [electronic resource] /general editors, Linda E. Swayne, Mark Dodds.

Contributor(s): Swayne, Linda E | Dodds, Mark.
Material type: materialTypeLabelBookPublisher: Thousand Oaks : SAGE Publications, 2011Description: 1 online resource (1960 p.).ISBN: 9781452266480 (electronic bk.); 1452266484 (electronic bk.).Subject(s): Sports -- Management -- Encyclopedias | Sports administration -- Encyclopedias | Sports -- Marketing -- Encyclopedias | Sports -- Management -- Encyclopedias | Sports -- Marketing -- Encyclopedias | Sports administration -- Encyclopedias | GAMES / Gambling / Sports | SPORTS & RECREATION / Business Aspects | SPORTS & RECREATION / Essays | SPORTS & RECREATION / History | SPORTS & RECREATION / Reference | TRAVEL / Special Interest / Sports | Sports administration | Sports -- Management | Sports -- MarketingGenre/Form: Electronic books. | Encyclopedias.DDC classification: 796.069 Online resources: EBSCOhost Summary: Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial_sroThis four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports produ
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Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial_sroThis four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports produ

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