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The mass marketing of politics [electronic resource] :democracy in an age of manufactured images / Bruce I. Newman.

By: Newman, Bruce I.
Material type: materialTypeLabelBookPublisher: Thousand Oaks : Sage Publications, c1999Description: 1 online resource (xviii, 166 p.).ISBN: 9781452263649 (electronic bk.); 1452263647 (electronic bk.).Subject(s): Political campaigns -- United States | Marketing -- United States | Presidents -- United States -- Election | Democracy -- United States | United States -- Politics and government -- 20th century | Marketing politique -- �Etats-Unis | Pr�esidents -- �Etats-Unis -- �Elections | D�emocratie -- �Etats-Unis | �Etats-Unis -- Politique et gouvernement -- 20e si�ecle | Politiek | Verkiezingen | Marketing | Massamedia | Marketing politique -- �Etats-Unis | Propagande �electorale -- Etats-Unis | Pr�esidents -- Etats-Unis -- Election | Demokratie | Wahlkampf | Marketing | USA | POLITICAL SCIENCE / Political Process / General | 1900 - 1999 | Democracy | Marketing | Political campaigns | Political science | Presidents -- Election | United StatesGenre/Form: Electronic books.DDC classification: 324.7/2/0973 Online resources: EBSCOhost
Contents:
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
Review: "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.
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Includes bibliographical references (p. 147-153) and indexes.

The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

Description based on print version record.

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