Rotman on design [electronic resource] :the best on design thinking from Rotman magazine / introduced by Paola Antonelli and Roger Martin ; edited by Roger Martin and Karen Christensen.
Contributor(s): Martin, Roger L | Christensen, Karen | Joseph L. Rotman School of Management.Material type: BookPublisher: Toronto [Ont.] : Rotman-UTP Publishing, c2013Description: 1 online resource (264 p.) : ill. (some col.), digital file.ISBN: 9781442668362 (electronic bk.); 1442668369 (electronic bk.).Subject(s): Product design | Industrial design | Aesthetics | Creative ability in business | BUSINESS & ECONOMICS / Industrial Management | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Management Science | BUSINESS & ECONOMICS / Organizational Behavior | BUSINESS & ECONOMICS / Strategic PlanningGenre/Form: Electronic books.DDC classification: 658.5/752 | 658.4/063 Online resources: EBSCOhost
The foundation : Why design? Why now? -- How design fits into the modern organization -- A skill set emerges.
This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.