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Brand name bullies the quest to own and control culture
Material type:
TextPublication details: New Jersey John Wiley & Sons 2005Description: x,309pISBN: - 9780471679271
- 22 BO-B 658.827
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| Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | General Books | Main Library | 658.827 BO-B (Browse shelf(Opens below)) | Available | 106138 |
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| 658.827 BE-B Brand management co-creating meaningful brands | 658.827 BE-B Brand management co-creating meaningful brands | 658.827 BL-B Brand beauty unleashed : | 658.827 BO-B Brand name bullies the quest to own and control culture | 658.827 BR- Brand worriors corporate leaders share their winning strategies | 658.827 BR- Brands interdisciplinary perspectives | 658.827 CH-B Brand rewired connecting intellectual property, branding and creativity strategy |
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