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Coding culture filmed, edited, and directed by Gautam Sonti ; interviewer and principal researcher Carol Upadhya ; executive producer A.R. Vasavi ; produced by Sociology and Social Anthropology Unit, National Institute of Advanced Studies (NIAS), Bangalore.videorecording

By: Sonti,Gautam.
Contributor(s): Upadhya,Carol | National Institute of Advanced Studies (Bangalore, India) | Indo-Dutch Programme on Alternatives in Development | Documentary Educational Resources (Firm).
Material type: materialTypeLabelBookPublisher: Watertown, MA Documentary Educational Resources ©2008Edition: DVD video : English.Description: 1 videodisc (85 min.) sd., col 4 3/4 in viewing copy.Other title: Balgalore's software industry | Fun@Sun | "M" way | July boys.Subject(s): Computer software industry -- Social aspects | Computer software industry -- India -- Bangalore -- Employees | Computer programmers -- India -- Bangalore -- Attitudes | Corporate cultureGenre/Form: Nonfiction films | Documentary filmsDDC classification: 305.8
Contents:
"The Indian software outsourcing industry has emerged as a key node of the global economy. The series of ethnographic films, Coding Culture, explores the cultures of outsourced work and the moulding of a new workforce to cater to this global high-tech services industry. Each of the three films focuses on a single company, representing one of the major types of software company found in Bangalore: a medium-sized Indian-owned company software services company (Mphasis: The 'M' Way); the offshore software development centre of a U.S.-based IT company (Sun Microsystems: Fun@Sun); and a small 'cross-border' startup company that produces its own software products and markets them to global customers (July Systems: July Boys). All three companies are engaged in the production of software products or services for markets outside of India, but the nature of their work and their position in the global economy differ, producing significant variations in their cultures of work. Each film revolves around a distinct theme that is central to the outsourcing industry as a whole, but that also has wider sociological significance: the systems of time and people management that are typical of these new global workplaces; the functioning of multicultural 'virtual teams' and the absorption of Indian software engineers into a global corporate culture; and the new identities that are emerging in this highly transnational sector of the Indian economy."--Container.
List(s) this item appears in: Global Library Multimedia Collection List
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Multimedia Resources Multimedia Resources O. P. Jindal Global University Library
Media 305.8 CO (Browse shelf) 1 Available 300073

This disc is a recorded DVD and may fail to play in some DVD equipment.

DVD release of the 2006 film series.

"Supported by Indo-Dutch Programme for Alternatives in Development (IDPAD), The Netherlands."

"The Indian software outsourcing industry has emerged as a key node of the global economy. The series of ethnographic films, Coding Culture, explores the cultures of outsourced work and the moulding of a new workforce to cater to this global high-tech services industry. Each of the three films focuses on a single company, representing one of the major types of software company found in Bangalore: a medium-sized Indian-owned company software services company (Mphasis: The 'M' Way); the offshore software development centre of a U.S.-based IT company (Sun Microsystems: Fun@Sun); and a small 'cross-border' startup company that produces its own software products and markets them to global customers (July Systems: July Boys). All three companies are engaged in the production of software products or services for markets outside of India, but the nature of their work and their position in the global economy differ, producing significant variations in their cultures of work. Each film revolves around a distinct theme that is central to the outsourcing industry as a whole, but that also has wider sociological significance: the systems of time and people management that are typical of these new global workplaces; the functioning of multicultural 'virtual teams' and the absorption of Indian software engineers into a global corporate culture; and the new identities that are emerging in this highly transnational sector of the Indian economy."--Container.

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DVD

English

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