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Strategic brand management building, measuring, and managing brand equity

By: Material type: TextTextPublication details: New Jersey Pearson 2011Edition: 3rdDescription: xxi,692pISBN:
  • 9788131756898
Subject(s): DDC classification:
  • 658.27 22 KE-S
Item type: Print List(s) this item appears in: Brand Management
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Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 658.827 KE-S (Browse shelf(Opens below)) Available (Restricted Access) 128494
Print Print OPJGU Sonepat- Campus General Books Main Library 658.827 KE-S (Browse shelf(Opens below)) Available (Restricted Access) 128493
Print Print OPJGU Sonepat- Campus Textbooks Main Library 658.827 KE-S (Browse shelf(Opens below)) Available 128495

Includes bibliographical references and index.

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