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Marketing management a customer-oriented approach
Material type:
TextPublication details: London Sage 2010Description: xxviii,537p.; 29 cmISBN: - 9781412963121 (cloth)
- 1412963125 (cloth)
- 658.8 22 CL-M
- HF5415.13 .C57 2010
Contents:
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
Print
| Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
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Print
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OPJGU Sonepat- Campus | General Books | Main Library | 658.8 CL-M (Browse shelf(Opens below)) | Available | 103785 |
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
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