New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston.
Material type:
TextPublication details: London : Thousand Oaks, Calif. : Sage Publications, 1999.Description: 1 online resource (vii, 199 pages) : illustrationsContent type: - text
- computer
- online resource
- 9780857029591
- 0857029592
- 9781446218853
- 1446218856
- 658.8 22
- HF5415.13 .C513 1999eb
- 85.40
- digitized 2011 HathiTrust Digital Library committed to preserve
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
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Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
http://purl.oclc.org/DLF/benchrepro0212
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Print version record.
Marketing -- An Evolving Philosophy<br />International Competences<br />The External Environment<br />Strategy and Positioning<br />Selecting Strategies and Constructing Plans<br />Buyer Behaviour<br />Business-to-Business and Institutional Marketing<br />Service Marketing<br />New Product and Innovation Management<br />Flexi-Promotion<br />Flexi-Pricing and Distribution<br />From International to Borderless World Marketing<br />
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