Brand society : how brands transform management and lifestyle / Martin Kornberger.

By:

Kornberger, Martin, 1974- [author.]

Material type: Text

TextPublisher: Cambridge : Cambridge University Press, 2010Description: 1 online resource (xx, 308 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780511714481
0511714483
9780511712401
0511712405
9780511802881
0511802889
9780511722554
0511722559
0511715730
9780511715730
1107212332
9781107212336
1107714214
9781107714212
1282560697
9781282560697
9786612560699
661256069X
0511713231
9780511713231

Other title:

How brands transform management and lifestyle

Subject(s): Genre/Form:

Additional physical formats: Print version:: Brand society.DDC classification:

658.8/27 22

LOC classification:

HD69.B7 K66 2010 ebook

Other classification:

QP 624
QP 630

Online resources:

Click here to access online

Contents:

Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.

Summary: "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.