Pictorial metaphor in advertising / Charles Forceville.
Material type:
TextPublication details: London ; New York : Routledge, 1996.Description: 1 online resource (x, 233 pages) : illustrationsContent type: - text
- computer
- online resource
- 0203064259
- 9780203064252
- 9786610330232
- 6610330239
- 9780415128681
- 0415128684
- 9780415186766
- 0415186765
- 1134663153
- 9781134663156
- 1280330236
- 9781280330230
- 1134663145
- 9781134663149
- Symbolism in advertising
- Pictures -- Printing
- Metaphor
- Advertising layout and typography
- Metaphor
- Symbolisme dans la publicité
- Illustrations, images, etc. -- Impression
- Métaphore
- Publicité -- Mise en pages et typographie
- metaphor
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Advertising layout and typography
- Metaphor
- Pictures -- Printing
- Symbolism in advertising
- Advertising
- 659.1 20
- HF5827 .F67 1995eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 223-230) and index.
Print version record.
Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks.
English.
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