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Communication in the presidential primaries : candidates and the media, 1912-2000 / Kathleen E. Kendall.

By: Material type: TextTextSeries: Praeger series in political communicationPublication details: Westport, Conn. : Praeger, ©2000.Description: 1 online resource (xiv, 257 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0313003238
  • 9780313003233
  • 0275940705
  • 9780275940706
Subject(s): Genre/Form: Additional physical formats: Print version:: Communication in the presidential primaries.DDC classification:
  • 324.7/0973/0904 21
LOC classification:
  • E176.1 .K42 2000eb
Other classification:
  • 89.56
Online resources:
Contents:
Series Foreword / Robert E. Denton, Jr. -- 1. Introduction: The Unique Rhetorical Situation of the Presidential Primary -- 2. Primary Rules and Their Impact on Communication -- 3. Speeches and Debates for Dozens ... and Millions -- 4. Advertising in a Multi-Candidate Field -- 5. Through Media Eyes In the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952 -- 6. Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992 -- 7. Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game.
Action note:
  • digitized 2010 HathiTrust Digital Library committed to preserve
Summary: A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning.
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Includes bibliographical references (pages 225-243) and index.

Series Foreword / Robert E. Denton, Jr. -- 1. Introduction: The Unique Rhetorical Situation of the Presidential Primary -- 2. Primary Rules and Their Impact on Communication -- 3. Speeches and Debates for Dozens ... and Millions -- 4. Advertising in a Multi-Candidate Field -- 5. Through Media Eyes In the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952 -- 6. Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992 -- 7. Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game.

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Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

Print version record.

A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning.

English.

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