Launching successful ventures [electronic resource] / Michael W. Fountain, University of South Florida, Thomas W. Zimmerer, University of South Florida.

"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it." --W. Don Stull, Texas Tech University The majority of new businesses don't survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.

The entrepreneurial venture -- Creativity and market viability -- Industry and competitive analysis -- New venture marketing -- The financial plan -- Cash flow management -- The founder and the new venture team -- Forms of ownership -- The business plan -- Equity capital -- Debt and alternative forms of investment capital -- Structuring the deal -- Harvesting the venture -- Cases -- References -- Index.

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