Weaving analytics for effective decision making / Arindam Banerjee, Tanushri Banerjee.
Material type:
TextPublisher: New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California : SAGE Publications Inc, 2017Copyright date: ©2017Description: 1 online resource (xiv, 164 pages)Content type: - text
- computer
- online resource
- 9789386446787
- 9386446782
- 9789386446770
- 9386446774
- Industrial management -- Decision making -- Data processing
- Business -- Decision making -- Data processing
- Gestion d'entreprise -- Prise de décision -- Informatique
- Affaires -- Prise de décision -- Informatique
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Business -- Decision making -- Data processing
- 658.4/032 23
- HD30.2 .B3576 2017
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Acknowledgement -- An approach to build analytics capability to solve business problems -- Introduction: the practice of analytics and the associated "conundrum" -- Where to begin : managing organization's data inventory for effective decision support -- Useful approaches to mining information : building intuition of tools -- Resolving business problems with (predictive analytics) : scoping the objectives -- Communicating analytical output: numbers or narratives -- Analysis to analytics : building the infrastructure -- The analytic "state of affairs" -- Perspectives on knowledge process adoption in emerging economies -- Appendix 1 Railroad cleaning service (case) -- Appendix 2 ABV tyre company (case) -- Appendix 3 Marketing mix modelling -- Appendix 3a note on regression models -- Appendix 4 Logit modelling : a note -- Appendix 5 Interview guide for our industry research -- Appendix 6 Select cases of analytics adoption in Indian organizations -- About the authors.
Unleash the Power of Analytics ...
Online resource; title from digital title page (viewed on September 11, 2017).
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