Television on demand : curatorial culture and the transformation of TV / MJ Robinson.

Includes bibliographical references and index.

"The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the traditional television industry. Television on Demand examines how we have reached this present moment, and considers the viable future of this crucial culture industry. Today's viewers their own viewing schedules, wait to watch entire seasons in marathon viewing sessions and stream shows to their mobile devices. Since the beginning of broadcasting, radio and television producers have pushed their shows to audiences in controlled environments that end in a discrete and quantifiable site to be transformed into advertising rates. While audiences clamor for more story-driven and scripted entertainment, their new viewing habits undermine the dominant economic structures that fund quality episodic series. This leads to an empowered audience that realizes its means of control of how it consumes media, as well as a new way of looking at the industry we have traditionally and currently call 'television.' "-- Provided by publisher

"Interrogates the challenges facing the producers and distributors of America's episodic television in a world that increasingly encourages and enables customized, on demand viewing"-- Provided by publisher

Description based on online resource; title from digital title page (viewed on March 30, 2021).

Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; 1 Rites and Rituals of Transformation and the Television Industry/ies; The process, possibilities, and power of the liminal; Chapter outline; 2 From Surf to Search to Seek ... Curatorial Culture and the Transformation of Viewer Agency; From choosing to curating . . .; Curationism; Curatorial culture; Preconditions of a curatorial culture; Metaphors of consumption: Theories of viewership; Metaphors of control: The transformation of viewing; Cultural shifts in our conception of viewing.

DVDs-we learn to bingeOTT: Viewing outside of the box; Television goes "off the box"; Metaphors of affinity: Theories of liking; "Curating's just another word for saying 'I choose you'." (No, it's not.); Cultural intermediation, citizen criticism, and the power of social networks; 3 Who's Watching? When? Why? Where? The Limits and Liminality of Audience Quantification; The market for ratings products; What do ratings mean? How are they calculated?; How ratings are used; The digital challenge; C3/C7 ratings; Total audience measurement; Internet ratings; OTT ratings; Portals.

Social media, engagement, and TV ratings4 The Industry: Ritual, Tricksters, Response, and Reification; The structure of the linear, legacy OTB industry; Television development, production, distribution, syndication; Taking the shows to market: Upfronts; Syndication and the aftermarket; First run syndication; Off-net/Aftermarket syndication; Traditional linear programming strategies: Flow, daypart, and genre; Dayparts; Genre transformation in the post-network post-box era; From genre cycle to genre silo-the long tail of television?; The digital disruptors-interventions and new conventions.

NetflixAmazon Studios; YouTube aka Netazon? Amaflix?; YouTube as democratized archive; YouTube as DIY broadcast platform / video yard sale / video co-op; YouTube as "cable" system/alternative television distributor; The industry responds; Network sites; Bridge content; Hulu and Hulu Plus; TV everywhere (with us!) and the reification of control; Second screen apps; Still liminal or passage complete?; 5 Containment, Common Carriage, and Net Neutrality-Regulating the Long Tail of OTT Television; A brief history of regulatory legislation; 1934 Communications Act.

1965 First Report and Order on Cable/"must carry" rules1992 Cable Television Consumer Protection and Competition Act; 1996 Telecommunications Act; Current FCC issues and actions; Net neutrality; Ownership; Spectrum allocation and auctions; MVPD vs. OVD-What's in a definition?; 6 Curatorial Culture Goes International; The markets themselves; One major difference from the US market; Some similarities and some statistics; Programs go to market; Platforms go international; Amazon; YouTube; Netflix; Net neutrality around the world.

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