Public interests : media advocacy and struggles over U.S. television / Allison Perlman.

Includes bibliographical references and index.

Online resource; title from PDF title page (EBSCO, viewed August 19, 2016).

Introduction -- The battle for educational television: broadcasting and citizenship in the post-war era -- The black freedom struggle and the broadcast reform movement -- Feminists in the wasteland fight back: the National Organization For Women and media reform -- The NAACP, media deregulation, and minority media rights during the culture wars -- Fighting for a safe haven: the Parents Television Council and the restoration of the family hour -- The national Hispanic media coalition, Spanish-language broadcasting, and Latina/o media advocacy -- Conclusion.

Public Interests fills in a key part of the history of American social reform movements, revealing the impressive battles fought by groups like the NAACP, NOW, and the conservative Parents Television Council to shape both the nation's television programming and its broadcasting policies. Allison Perlman takes us behind the scenes of several key regulatory fights, in the process vividly illustrating the resilience, flexibility, and diversity of media activist campaigns from the 1950s onward.

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