The motherhood business : consumption, communication, and privilege / edited by Anne Teresa Demo, Jennifer L. Borda, and Charlotte Kroløkke.

Includes bibliographical references (pages 267-269) and index.

Online resource; title from e-book title screen (EBL platform, viewed January 22, 2016).

The essays in this work examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace. The Motherhood Business follows the harried mother's path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and "mompreneurs" over the last decade.

Introduction: Reframing motherhood: Factoring in consumption and privilege / Anne Teresa Demo -- The golden egg: The business of making mothers through egg donation / Charlotte Kroløkke -- Race(ing) to the baby market: The political economy of overcoming infertility / K. Animashaun Ducre -- A baby "made in India:" Motherhood, consumerism, and privilege in transnational surrogacy / Karen Hvidtfeldt Madsen -- "We were introduced to foods I never even heard of:" Parents as consumers on reality television / Cynthia Gordon -- Cultivating community within the commercial marketplace: Blurred boundaries in the "Mommy" blogosphere / Jennifer L. Borda -- Mompreneurs: Homemade organic baby food and the commodification of intensive mothering / Kara N. Dillard -- Maternal crime in a cathedral of consumption / Sara Hayden -- "Don't worry, Mama will fix it!:" Playing with the mama myth in video games / Shira Chess -- Motherhood and the necessity of invention: The possibilities of play in a culture of consumption / Christine Harold -- Choosing to consume: Race, education, and the school voucher debate / Lisa A. Flores.

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