Presidential campaigning in the Internet age / Jennifer Stromer-Galley.

By:

Stromer-Galley, Jennifer

Material type: Text

TextSeries: Oxford studies in digital politicsPublisher: New York, NY : Oxford University Press, [2014]Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780199357475
0199357471
9780199357482
019935748X

Subject(s): Genre/Form:

Additional physical formats: Print version:: Presidential campaigning in the Internet ageDDC classification:

324.7/3 23

LOC classification:

JK2281 .S78 2014eb

Online resources:

Click here to access online

Contents:

Introduction: The Paradox of Digital Campaigning in a Democracy -- 1996: Mass-Mediated Campaigning in the Nascent Internet Age -- 2000: Experimentation in the Internet Age -- 2004: The Paradigm Shift -- 2008: Networked Campaigning and Controlled Interactivity -- 2012: Data-Driven Networked Campaigning -- Conclusion: Shifting Practices of Political Campaigns and Political Culture.

Summary: As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Print version record.

As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.

Includes bibliographical references (pages 189-214) and index.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

There are no comments on this title.

to post a comment.