Political Communications : the General Election of 2001.

Print version record.

Cover; Half Title; Title Page; Copyright Page; Table of Contents; Notes on Contributors; Preface; List of Figures and Tables; List of Abbreviations; PART I: INTRODUCTION; 1 Political Developments, 1997-2001; 2 The Election Campaign; PART II: PARTY STRATEGY; 3 Labour Party Strategy; 4 Conservative Party Strategy; 5 Liberal Democrat Strategy; PART III: PARTY CAMPAIGNS; 6 The Labour Campaign; 7 The Conservative Campaign; 8 Charles Kennedy's Campaign; PART IV: ASPECTS OF THE CAMPAIGN; 9 The Polls: Lessons from 2001; 10 The Most Boring Election Ever?

11 Constituency Campaigning in 2001: The Effectiveness of Targeting12 The Party Election Broadcasts: A Sleeping Giant or an Old Pair of Shoes?; 13 Partisan Dealignment and the British Press; PART V: THE CAMPAIGN ON TELEVISION; 14 Public Service in Transition? Campaign Journalism at the BBC, 2001; 15 The Parties and Television: Some Antidotes to Apathy; 16 The People's Voice?; 17 Democratic Renewal and Public-service Broadcasting: Implications for Election News Coverage; PART VI: THE ELECTORAL COMMISSION; 18 The Electoral Commission; Index.

This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.

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