Gringolandia : Mexican Identity and Perceptions of the United States.

Latin American Silhouettes; Title Page; Copyright Page; Dedication; Table of Contents; List of Tables; Table of Figures; Preface; 1 -- Introduction: Analyzing Perceptions of Self and Other; Question 1: How do Mexicans view the U.S.?; Question 2: How do Mexican images of the U.S. contribute to identity and perceptions of the national interest?; Question 3: Are Mexican perceptions of the U.S. changing? And, if so, how do such changes affect perceptions of self, nation, and policy?; A Brief Historical Detour; Significance of the Study: The Broader Context; Methodological Approach; Conclusion.

Notes2 -- Gringolandia in the Political Discourse; Competing Political Discourses on the U.S. and Nation: A Framework; The Contemporary Political Discourse; Notes; 3 -- Gringolandia in the School Texts; Portrayals of the U.S.; Comparison and Discussion; Recent Changes in the Treatment?; Conclusion; Notes; 4 -- Gringolandia in Political Caricature; Theoretical and Methodological Note; Images of the U.S. and Nation in the Contemporary Period; The Artistic Dimension; The Historical Question; Conclusion; Notes; 5 -- Gringolandia in the Writings of the Intellectual Elite.

The U.S. in the Discourse of Mexican IntellectualsParadoxes, Parallels and Recent Changes; The Impact of Recent Changes; Conclusion; Notes; 6 -- Gringolandia in the National Cinema; The U.S. and the Mexican Cinematographic Industry; Gringos and Gringolandia in Mexican Cinema; Reflections on Self and Nation; The Issue of Change; Conclusion; Notes; 7 -- Gringolandia in the Consumer Market; Consumption Patterns; Marketing Studies; Advertising; Recent Changes; Impact and Significance; Conclusion; Notes; 8 -- Gringolandia in Public Opinion; Opinions about the U.S.; Exploring Linkages and Determinants.

The Issue of ChangeConclusion; Notes; 9 -- Conclusion: Mexican Images of Nation and Neighbor; Mapping the Contexts; The Imaginary "Mexico" and the Imaginary "U.S."; Notes; Bibliography; Index; About the Author.

Mexico's views of the United States have been characterized as stridently anti-American, but recent policy changes in Mexico mark a fundamental transformation in the relationship. This thoughtful and original work answers questions about the impact of these policy shifts on Mexican nationalism and perceptions of the United States. As the only developing country to have entered into a free trade agreement (NAFTA) with a developed country, Mexico offers a unique and invaluable case study of the impact of globalization on a nation and its national identity. Exploring Mexico's experience also allo.

Print version record.

Includes bibliographical references (pages 285-302) and index.

English.

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