Endless propaganda : the advertising of public goods / Paul Rutherford.

By:

Rutherford, Paul, 1944- [author.]

Material type: Text

text
still image

Media type:

computer

Carrier type:

online resource

ISBN:

9781442674455
1442674458

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Endless propaganda.DDC classification:

306.4/85 22

LOC classification:

HF5414 .R88 2000eb

Other classification:

05.31

Online resources:

Click here to access online

Contents:

Introduction: Advertising as Propaganda -- Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera -- Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia -- Charitable Souls: The Practice of Altruism -- Administered Minds, or Shaming the Citizenry -- Appropriations: Benetton and Others -- *A 'Risk' Technology -- Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams -- Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy.

Summary: "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer. The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."-- Provided by publisher

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Includes bibliographical references (pages 345-347) and index.

"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer. The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."-- Provided by publisher

Paul Rutherford is Professor Emeritus in the Department of History at the University of Toronto. He is the author of several books published by UTP, including When Television Was Young (1990), The New Icons? (1994), Endless Propaganda (2000), Weapons of Mass Persuasion (2004), and World Made Sexy (2007).