Creatures of politics : media, message, and the American presidency / Michael Lempert and Michael Silverstein.

By:

Lempert, Michael [author.]

Contributor(s):

Silverstein, Michael, 1945-2020 [author.]

Material type: Text

TextPublication details: Bloomington, Ind. : Indiana University Press, 2012.Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780253007568
0253007569
9781283546102
1283546108
9786613858559
6613858552

Subject(s): Genre/Form:

Additional physical formats: Print version:: Creatures of politics.DDC classification:

320.97301/4 23

LOC classification:

JA85.2.U6 L46 2012eb

Other classification:

05.30
89.56

Online resources:

Click here to access online

Contents:

Introduction: "message" is the medium -- Getting it "ju -- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.

Summary: It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Introduction: "message" is the medium -- Getting it "ju -- st right!" -- Addressing "the issues" -- Ethno-blooperology -- Unflipping the flop -- The message in hand -- What goes around.

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call ""message."" Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments i.