Research paradigms, television, and social behavior / Joy Keiko Asamen, Gordon L. Berry, editors.

Includes bibliographical references and index.

Research paradigms, television, and social behavior : the complexities of studying a complex medium / Gordon L. Berry -- Television research : past problems and present issues / George Comstock -- Major paradigms and issues in television research : fields of dreams, world of realities / Edward L. Palmer -- Designing experiments on television and social behavior : developmental perspectives / L. Monique Ward, Patricia M. Greenfield -- Quasi-experimental research on television and behavior : natural and field experiments / Tannis M. MacBeth -- Class, communication, and the black self : a theory outline / Richard L. Allen -- Qualitative approaches to the study of the media : theory and methods of Hermeneutic empiricism / James A. Anderson -- Taking the interpretive turn : qualitative research of television and other electronic media / Thomas R. Lindlof and Timothy P. Meyer -- The analysis of television content / Carolyn A. Stroman and Kenneth E. Jones -- Intersection of instructional television and computer-assisted instruction : implications for research paradigms / Kevin A. Clark -- Barney & friends as entertainment and education : evaluating the quality and effectiveness of a television series for preschool children / Jerome L. Singer and Dorothy G. Singer -- Studying television violence : a research agenda for the 21st century / John P. Murray -- Research paradigms, television, and social behavior : a scientist's contribution to initiating social change / Joy Keiko Asamen.

"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry."--Jacket

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