Non-western perspectives on human communication : implications for theory and practice / Min-Sun Kim.

Includes bibliographical references (pages 191-216) and index.

Min-Sun Kim challenges the longstanding individualistic model on which most Western intercultural research is based. She proposes a new way of conceptualizing identity by blending traditional and non-Western views into a broader, more realistic understanding of cultures and communication.

"Who am I?" Cultural variations in self-systems -- Independent and interdependent models of the self as cultural frame -- Why self-construals are useful -- U.S.-centrism: cultural relativity of communication constructs and theories -- Communication apprehension: deficiency or politeness? -- Motivation to approach verbal communication: is communication approach always healthy? -- Conflict management styles: is avoidance really a lose-lose? -- Cognitive consistency: a cultural assumption? -- Attitude-behavior consistency: cultural ideal of individualistic society? -- Susceptibility to social influence: conformity or tact? -- Internal control ideology and interpersonal communication -- Deceptive communication: moral choice or social necessity? -- Self-disclosure: bragging vs. negative self-disclosure -- Silence: is it really golden? -- Models of acculturative communication competence: who bears the burden of adaptation? -- Toward a bidimensional model of cultural identity -- The sources of dualism: mechanistic Cartesian worldview -- Dimensionality of cultural identity -- Into the future: implications for future inquiry.

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