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Consumer behavior concepts and applications

By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Publisher: Chennai McGraw Hill 2018Edition: 4th ed.Description: xxiii, 788p.ISBN: 9780070473812.Subject(s): Consumer behavior -- United States | ConsumersDDC classification: 658.834
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Item type Current location Call number Status Date due Barcode
Books Books O. P. Jindal Global University Library
658.834 LO-C (Browse shelf) Available 139925

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