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Brand management co-creating meaningful brands

By: Beverland, Michael.
Material type: materialTypeLabelBookPublisher: London Sage 2018Description: xvi, 400p. color illustrations ; 24 cm.ISBN: 9781473951983 .Subject(s): Branding (Marketing) | Branding (Marketing)DDC classification: 658.827
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Item type Current location Call number Status Date due Barcode
Short Loan Item O. P. Jindal Global University Library
658.827 BE-B (Browse shelf) Available 141478
Books Books O. P. Jindal Global University Library
658.827 BE-B (Browse shelf) Available 140779
Browsing O. P. Jindal Global University Library Shelves Close shelf browser
658.827 AA-B Building strong brands 658.827 AA-B Building strong brands 658.827 AD-B Brand digital 658.827 BE-B Brand management 658.827 BE-B Brand management 658.827 BO-B Brand name bullies 658.827 BR- Brand worriors

Includes bibliographical references (pages 371-385) and index.

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