Irrationality in health care what behavioral economics reveals about what we do and why
By: Hough, Douglas E.Material type: BookPublisher: Stanford Stanford University Press 2013Description: xvii,291p. illustrations 24 cm.ISBN: 9780804793407.Subject(s): Medical economics -- United States | Medical care -- United States | Health behavior -- United States | Economics -- Psychological aspectsDDC classification: 338.473621
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|Books||O. P. Jindal Global University Library||338.473621 HO-I||Available||138739|
Includes bibliographical references (pages 249-277) and index.
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?