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Business model generation a handbook for visionaries, game changers, and challengers

By: Contributor(s): Material type: TextTextPublication details: New Delhi Wiley 2010Description: 278p. ill. (some col.) ; 19 x 24 cmISBN:
  • 9788126533671
Subject(s): DDC classification:
  • 658.4012 23 OS-B
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode
Print Print OPJGU Sonepat- Campus 658.4012 OS-B (Browse shelf(Opens below)) Available (Restricted Access) 139552
Print Print OPJGU Sonepat- Campus General Books Main Library 658.4012 OS-B (Browse shelf(Opens below)) Available 139031

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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