Mass media research an introduction

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Material type: Text

TextSeries: Wadsworth series in mass communication and journalismPublication details: Andover Cengage Learning 2014Edition: 10thDescription: xiii,481p. illustrations 24 cmISBN:

9788131526286

Subject(s):

Mass media -- Research

DDC classification:

23 302.23072 WI-M

LOC classification:

P91.3 .W47 2014

Contents:

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	302.23072 WI-M (Browse shelf(Opens below))		Available		138645

Includes bibliographical references and index.

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