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Financial services marketing an international guide to principles and practice

By: Ennew, Christine.
Contributor(s): Waite, Nigel.
Material type: materialTypeLabelBookPublisher: London Routledge 2013Edition: 2nd.Description: xxii, 495 p. illustrations 25 cm.ISBN: 9780415521680 .Subject(s): Financial services industry -- MarketingDDC classification: 332.10688
List(s) this item appears in: Books Recommended by Prof. Ravi Agarwal
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Item type Current location Call number Status Date due Barcode
Books Books O. P. Jindal Global University Library
332.10688 EN-F (Browse shelf) Available 137600

Includes bibliographical references (pages 478-486) and index.

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