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Digital branding a complete step-by-step guide to strategy, tactics, tools and measu rement

By: Rowles, Daniel.
Material type: materialTypeLabelBookPublisher: London Kogan Page 2018Edition: 2nd.Description: xi, 213 p. 23 cm.ISBN: 9780749481698 .Subject(s): Internet marketing | Branding (Marketing)DDC classification: 658.82702854678
Contents:
Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
List(s) this item appears in: Books Recommended by Prof. Ravi Agarwal
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Item type Current location Call number Status Date due Barcode
Books Books O. P. Jindal Global University Library
658.82702854678 RO-D (Browse shelf) Available 137675

Revised edition of the author's Digital branding, 2014.

Includes bibliographical references and index.

Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.

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