Digital branding a complete step-by-step guide to strategy, tactics, tools and measu rement

By:

Rowles, Daniel

Material type: Text

TextPublication details: London Kogan Page 2018Edition: 2ndDescription: xi, 213 p. 23 cmISBN:

9780749481698

Subject(s):

Additional physical formats: Online version:: Digital brandingDDC classification:

658.82702854678 23 RO-D

LOC classification:

HF5415.1265 .R688 2018

Contents:

Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.

Item type:

Print List(s) this item appears in: Books Recommended by Prof. Ravi Agarwal

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.82702854678 RO-D (Browse shelf(Opens below))		Available		137675

Revised edition of the author's Digital branding, 2014.

Includes bibliographical references and index.

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