Winning in emerging markets a road map for strategy and execution
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TextPublication details: Boston Harvard Business Press 2010Description: xii, 246 p. 24 cmISBN: - 9781422166956
- 658.4012091724 23 KH-W
- HF1008 .K46 2010
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Includes bibliographical references (p. 217-230) and index.
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
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