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Essentials of intellectual property law, economics and strategy

By: Material type: TextTextSeries: Essentials seriesPublication details: New Jersey John Wiley 2011Edition: 2ndDescription: xxviii,292p. ill., forms ; 23 cmISBN:
  • 9780470888506
Subject(s): DDC classification:
  • 346.480973 22 PO-E
Summary: "The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "--
Item type: Print
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Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 346.480973 PO-E (Browse shelf(Opens below)) Available 119813

Includes bibliographical references (p. 286-287) and index.

"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "--

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