Consumer behaviour
Material type:
TextPublication details: London Sage 2016Edition: 3rd edDescription: xxi, 499 p. 25 cmISBN: - 9781473919136
- Consumer behavior
- 658.8342 23 SE-C
- HF5415.32 .S48 2016
Print
| Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
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Print
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OPJGU Sonepat- Campus | General Books | Main Library | 658.8342 SE-C (Browse shelf(Opens below)) | Available | 135502 |
Previous editions written solely by Blythe.
Includes bibliographical references and index.
Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour.
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