Winning the mandate the Indian experience
By: Chakrabarty, Bidyut.
Contributor(s): Hazra, Sugato.Material type: BookPublisher: Los Angels Sage 2016Description: xxxiii,215p. 23 cm.ISBN: 9789351507444.Subject(s): Modi, Narendra, 1950- | India. Parliament. Lok Sabha -- Elections, 2014 | Bharatiya Janata Party | Political campaigns -- IndiaDDC classification: 324.9540532
|Item type||Current location||Call number||Status||Notes||Date due||Barcode|
|Books||O. P. Jindal Global University Library||324.9540532 CH-W (Browse shelf)||Available||Gifted by Prof.Shiv Visvanathan||013093|
Includes bibliographical references (pages 207-210) and index.
Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.