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Winning the mandate the Indian experience

By: Chakrabarty, Bidyut, 1958-.
Contributor(s): Hazra, Sugato.
Material type: materialTypeLabelBookPublisher: Los Angels Sage 2016Description: xxxiii,215p. 23 cm.ISBN: 9789351507444.Subject(s): Modi, Narendra, 1950- | India. Parliament. Lok Sabha -- Elections, 2014 | Bharatiya Janata Party | Political campaigns -- IndiaDDC classification: 324.9540532
Contents:
Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.
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Item type Current location Call number Status Notes Date due Barcode
Books Books O. P. Jindal Global University Library
324.9540532 CH-W (Browse shelf) Available Gifted by Prof.Shiv Visvanathan 013093

Includes bibliographical references (pages 207-210) and index.

Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.

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