Profitable customer engagement concept, metrics, and strategies

By:

Kumar, V

Material type: Text

TextPublication details: New Delhi Sage 2013Description: xxii, 311 p. 25 cmISBN:

9788132113409

Subject(s):

DDC classification:

658.812 22 KU-P

LOC classification:

HF5415.5 .K8636 2013

Contents:

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

Item type:

Print List(s) this item appears in: O P Jindal Global Library Recent Acquisitions March(Last 2 Weeks) 2016 List

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.812 KU-P (Browse shelf(Opens below))		Available		132491

Includes bibliographical references and index.

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