Crowded airwaves [electronic resource] :campaign advertising in elections / James A. Thurber, Candice J. Nelson, David A. Dulio, editors.
Contributor(s): Thurber, James A | Nelson, Candice J | Dulio, David A.Material type: BookPublisher: Washington, D.C. : Brookings Institution Press, c2000Description: 1 online resource (vii, 187 p.) : ill.ISBN: 0585365938 (electronic bk.); 9780585365930 (electronic bk.); 9780815784562; 0815784562 (Trade Cloth); 0815798954; 9780815798958.Subject(s): Political campaigns -- United States | Advertising, Political -- United States | POLITICAL SCIENCE -- Political Process -- General | Electronic books | Advertising, Political | Political campaigns | United States | Political campaigns -- United States | Advertising, Political -- United States | Electronic booksGenre/Form: Electronic books.DDC classification: 324.7/3/0973 Online resources: EBSCOhost
Results of research funded by the Improving Campaign Conduct grant supported by the Pew Charitable Trusts.
Includes bibliographical references and index.
Introduction / David A. Dulio, Candice J. Nelson, James A. Thurber -- Effectiveness of Negative Political Advertising / Richard R. Lau, Lee Sigelman -- Eliminate the Negative? Categories of Analysis for Political Advertisements / Kathleen Hall Jamieson, Paul Waldman, Susan Sherr -- How Negative Campaigning Enhances Knowledge of Senate Elections / Kim Fridkin Kahn, Patrick J. Kenney -- Agenda Setting and Campaign Advertising in Congressional Elections / Paul S. Herrnson, Kelly D. Patterson -- "Basic Rule" Voting: Impact of Campaigns on Party- and Approval-Based Voting / Shanto Iyengar, John R. Petrocik -- How Issue Ads Have Reshaped American Politics / Darrell M. West -- Summary and Conclusions / David A. Dulio, Candice J. Nelson, James A. Thurber.
Description based on print version record.
"Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States." "The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising." "Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved