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Women, identity and India`s call centre industry

By: Material type: TextTextSeries: Routledge research on gender in Asia series ; 1Publication details: London Routledge 2009Description: xvi,210p. ill. ; 24 cmISBN:
  • 9780415482288
Subject(s): DDC classification:
  • 331.481381142 22 BA-W
LOC classification:
  • HE8789 .B37 2009
Contents:
Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.
Item type: Print
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Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 331.481381142 BA-W (Browse shelf(Opens below)) Available 117409

Includes bibliographical references (p. [182]-202) and index.

Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.

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