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Knowledge-based marketing [electronic resource] :the 21st century competitive edge / Ian Chaston.

By: Chaston, Ian.
Material type: materialTypeLabelBookPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 2004Description: 1 online resource (xi, 274 p.) : ill.ISBN: 9781412931632 (electronic bk.); 1412931630 (electronic bk.).Subject(s): Marketing | Marketing -- Management | Knowledge management | BUSINESS & ECONOMICS -- Marketing -- General | BUSINESS & ECONOMICS -- Distribution | Knowledge management | Marketing | Marketing -- ManagementGenre/Form: Electronic books.DDC classification: 658.8 Online resources: EBSCOhost Summary: Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
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Includes bibliographical references (p. 254-267) and index.

Description based on print version record.

Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.

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