The unmanageable consumer [electronic resource] /Yiannis Gabriel and Tim Lang.
By: Gabriel, Yiannis.
Contributor(s): Lang, Tim.Material type: BookPublisher: Thousand Oaks, CA : Sage Publications, 2006Edition: 2nd ed.Description: 1 online resource (viii, 220 p.).ISBN: 9781847878328 (electronic bk.); 1847878326 (electronic bk.).Subject(s): Consumers | Consumption (Economics) | Consumer behavior | BUSINESS & ECONOMICS -- Consumer Behavior | BUSINESS & ECONOMICS -- Commercial Policy | Consumer behavior | Consumers | Consumption (Economics)Genre/Form: Electronic books.DDC classification: 381.3 Online resources: EBSCOhost
Includes bibliographical references (p. -215) and index.
Description based on print version record.
Cover; Contents; Acknowledgements; Preface to the Second Edition; Introduction: The Faces of the Consumer; Chapter 1 -- The Emergence of Contemporary Consumerism; Chapter 2 -- The Consumer as Chooser; Chapter 3 -- The Consumer as Communicator; Chapter 4 -- The Consumer as Explorer; Chapter 5 -- The Consumer as Identity-Seeker; Chapter 6 -- The Consumer: Hedonist or Artist?; Chapter 7 -- The Consumer as Victim; Chapter 8 -- The Consumer as Rebel; Chapter 9 -- The Consumer as Activist; Chapter 10 -- The Consumer as Citizen; Chapter 11 -- The Unmanageable Consumer; References; Index;
�This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian. This book examines the key Western traditions of thinking about and being a consumer. Each chapter focuses on a different consumer model and readers are invited to enter an exciting analysis of contemporary consumerism. Updated with new material, this Second Edition looks at the impact of new technology on consumerism and the consolidation of consumerism and �consumer language in sph.