Services marketing and management [electronic resource] /Audrey Gilmore.
By: Gilmore, Audrey.Material type: BookPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Description: 1 online resource (215 p.) : ill.ISBN: 9781412932165 (electronic bk.); 1412932165 (electronic bk.).Subject(s): Service industries -- Marketing | Service industries -- Management | Services (Industrie) -- Marketing | Services (Industrie) -- Gestion | BUSINESS & ECONOMICS -- Marketing -- General | BUSINESS & ECONOMICS -- Distribution | Dienstverlening | Marketing | Management | Service industries -- Management | Service industries -- Marketing | Electronic booksGenre/Form: Electronic books.DDC classification: 658.8 Online resources: EBSCOhost
Includes bibliographical references and indexes.
Underlying themes -- Managing services -- Service management issues.
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Description based on print version record.