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European business and marketing [electronic resource] /edited by Phil Harris and Frank McDonald.

By: Harris, Phil, 1952-.
Contributor(s): McDonald, Frank, 1951-.
Material type: materialTypeLabelBookPublisher: London ; Thousand Oaks, Calif. : SAGE, 2003Edition: 2nd ed.Description: 1 online resource (302 p.).ISBN: 9781412932349 (electronic bk.); 1412932343 (electronic bk.).Subject(s): European Union | Business | Marketing -- European Union countries | Union europ�eenne | Affaires | Marketing -- Pays de l'Union europ�eenne | POLITICAL SCIENCE -- Economic Conditions | BUSINESS & ECONOMICS -- Economics -- Comparative | BUSINESS & ECONOMICS -- Economic Conditions | BUSINESS & ECONOMICS -- Economic History | European Union | Business | Marketing | Europe -- European Union countriesGenre/Form: Electronic books.DDC classification: 330.94 Online resources: EBSCOhost Summary: Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
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Includes bibliographical references and index.

Description based on print version record.

Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.

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