Television and its audience [electronic resource] /Patrick Barwise and Andrew Ehrenberg.
By: Barwise, Patrick.
Contributor(s): Ehrenberg, A. S. C.Material type: BookSeries: Sage communications in society series: Publisher: London ; Newbury Park, Calif. : Sage Publications, 1988Description: 1 online resource (xii, 206 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781849207201 (electronic bk.); 1849207208 (electronic bk.).Subject(s): Television broadcasting -- Social aspects | Television broadcasting | T�el�evision -- Aspect social | SOCIAL SCIENCE -- Media Studies | Television broadcasting -- Social aspects | Televisie | Kijkgedrag | Fernsehen | Gesellschaft | Publikum | USA | Society Effects of televisionGenre/Form: Electronic books. | Electronic books.DDC classification: 302.2/345 Online resources: EBSCOhost
Includes bibliographical references and index.
Cover; Table of Contents; Preface and Acknowledgments; Detailed Contents; Part 1: The Giant Medium; 1 -- Introduction and Overview; 2 -- Watching Television; Part 2: Watching Programs; 3 -- Choosing Different Programs; 4 -- Watching Different Episodes; 5 -- How Much We Like What We Watch; Part 3: How Programs Reach Us; 6 -- Broadcast Channels; 7 -- The New Channels; Part 4: Paying for Television; 8 -- What It Costs; 9 -- How We Pay; Part 5: Television Today and Tomorrow; 10 -- Television as a Medium; 11 -- Concerns About Television; 12 -- The Future; Appendix A: Television Advertising.
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which activ.
Description based on print version record.