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Communication consultants in political campaigns [electronic resource] :ballot box warriors / Robert V. Friedenberg.

By: Friedenberg, Robert V.
Material type: materialTypeLabelBookSeries: Praeger series in political communication: Publisher: Westport, Conn : Praeger, 1997Description: 1 online resource (xii, 221 p.).Content type: text Media type: computer Carrier type: online resourceISBN: 9780313018763 (electronic bk.); 0313018766 (electronic bk.).Subject(s): Political consultants -- United States | Media consultants -- United States | Public relations and politics -- United States | Political campaigns -- United States | Conseillers politiques -- �Etats-Unis | Conseillers en communication -- �Etats-Unis | Relations publiques et politique -- �Etats-Unis | Campagnes �electorales -- �Etats-Unis | POLITICAL SCIENCE -- Political Process -- General | BUSINESS & ECONOMICS -- Public Relations | Consultants | Conseillers politiques -- �Etats-Unis | Communication en politique -- �Etats-Unis | Propagande �electorale -- �Etats-Unis | Conseillers en relations publiques -- �Etats-Unis | Media consultants | Political campaigns | Political consultants | Public relations and politics | United States | Electronic booksGenre/Form: Electronic books.DDC classification: 659.2/9324/0973 | 324.70973 Online resources: EBSCOhost
Contents:
Series Foreword; Acknowledgments; 1. A History of Political Consulting in America; 2. Polling Consultants: The Intelligence Service of the Ballot Box Wars; 3. Speech and Debate Consultants: The Infantry of the Ballot Box Wars; 4. Narrowcast Media Consultants: The Submarine Service of the Ballot Bax Wars; 5. Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars; 6. Television Consultants: The Air Force of the Ballot Box Wars; 7. The Future of Political Consulting: Tomorrow's Battlefields; Additional Readings; Index.
digitized 2010 committed to preserveSummary: We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, sophisticated polling.
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Includes bibliographical references (p. [213]-214) and index.

Series Foreword; Acknowledgments; 1. A History of Political Consulting in America; 2. Polling Consultants: The Intelligence Service of the Ballot Box Wars; 3. Speech and Debate Consultants: The Infantry of the Ballot Box Wars; 4. Narrowcast Media Consultants: The Submarine Service of the Ballot Bax Wars; 5. Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars; 6. Television Consultants: The Air Force of the Ballot Box Wars; 7. The Future of Political Consulting: Tomorrow's Battlefields; Additional Readings; Index.

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, sophisticated polling.

Description based on print version record.

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Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

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