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Accidental branding how ordinary people build extraordinary brands

By: Material type: TextTextPublication details: New Jersey John Wiley 2008Description: xii,212p. 24 cmISBN:
  • 9780470165065
Subject(s): DDC classification:
  • 658.827 22 VI-A
LOC classification:
  • HF5415.1255 .V56 2008
Contents:
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books FOB Library 658.827 VI-A (Browse shelf(Opens below)) Not For Loan 120123
Print Print OPJGU Sonepat- Campus General Books Main Library 658.827 VI-A (Browse shelf(Opens below)) Available 115146

Includes bibliographical references and index.

What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.

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