The primetime presidency of Ronald Reagan [electronic resource] :the era of the television presidency / Robert E. Denton, Jr.Material type: BookPublisher: New York : Praeger, 1988Description: 1 online resource (xviii, 107 p.).Content type: text Media type: computer Carrier type: online resourceISBN: 9780313389238 (electronic bk.); 0313389233 (electronic bk.).Subject(s): Presidents -- United States | Communication in politics -- United States | Television in politics -- United States | Reagan, Ronald | United States -- Politics and government -- 1945- | Reagan, Ronald | Pr�esidents -- �Etats-Unis | Communication politique -- �Etats-Unis | T�el�evision en politique -- �Etats-Unis | POLITICAL SCIENCE -- Public Affairs & Administration | Presidenten | Politieke communicatie | Televisie | Reagan, Ronald, ((1911-2004)) | T�el�evision en politique -- Etats-Unis | Communication en politique -- Etats-Unis | Reagan, Ronald | Fernsehen | Massenmedien | Politik | USA | Geschichte 1976-1988 | United States Presidents Elections Influence of mass mediaGenre/Form: Electronic books.DDC classification: 353.03/23/0924 Online resources: EBSCOhost
Includes bibliographical references (p. -102) and index.
Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan's role as the great communicator. Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television. Scho.
Description based on print version record.
Preface; Acknowledgments; 1 Ronald Reagan as "The Great Communicator"; 2 Mass Media and the U.S. Presidency; 3 Television and Presidential Politics; 4 The Primetime Presidency of Ronald Reagan; 5 Television and the Future of the U.S. Presidency; Selected Bibliography; Index;
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