Strategic issues management [electronic resource] :organizations and public policy challenges / Robert L. Heath, Michael J. Palenchar.
Contributor(s): Palenchar, Michael J.Material type: BookPublisher: Los Angeles : Sage Publications, c2009Edition: 2nd ed.Description: 1 online resource (xii, 412 p.) : ill.ISBN: 9781441655141 (electronic bk.); 144165514X (electronic bk.).Subject(s): Issues management -- United States | Industrial management -- Social aspects -- United States | Strategic planning -- United States | Public relations -- United States | Industrial policy -- United States | BUSINESS & ECONOMICS -- Public Relations | Strategische Fr�uhaufkl�arung | Strategisches Management | Industrial management -- Social aspects | Industrial policy | Issues management | Public relations | Strategic planning | United StatesGenre/Form: Electronic books.DDC classification: 659.2 Online resources: EBSCOhost
Includes bibliographical references (p. 373-404) and index.
A foundation of community -- Historical foundations -- Scouting the terrain -- Corporate social responsibility (CSR) -- Special interest activists as foes or allies -- Issues communication -- Obligations and constraints on issues communication -- Issues management and crisis communication -- Issues management and risk communication -- Brand equity and organizational reputation.
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.
Description based on print version record.