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Cases in marketing [electronic resource] /edited by Hanne Hartvig Larsen.

Contributor(s): Larsen, Hanne Hartvig, 1945-.
Material type: materialTypeLabelBookSeries: European management series: Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 1997Description: 1 online resource (xi, 205 p.) : ill.ISBN: 9780857026224 (electronic bk.); 0857026224 (electronic bk.).Subject(s): Marketing -- Europe -- Case studies | Marketing -- Europe -- Management -- Case studies | BUSINESS & ECONOMICS -- Commerce | Marketing | Marketing | Marketing -- Management | EuropeGenre/Form: Electronic books. | Case studies.DDC classification: 380.1 Online resources: EBSCOhost Summary: These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
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Includes bibliographical references.

Description based on print version record.

These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.

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