Please disable your adblock and script blockers to view this page

Branding the candidate (Record no. 80067)

000 -LEADER
fixed length control field 02388cam a2200481Ma 4500
001 - CONTROL NUMBER
control field ocn745865745
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150223122457.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |n|---|||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110808s2011 cau ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EBLCP
Language of cataloging eng
Transcribing agency EBLCP
Modifying agency OCLCQ
-- CDX
-- YDXCP
-- N$T
-- OCLCQ
-- DEBSZ
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780313394058 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0313394059 (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)745865745
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number JK2281
Item number .S65 2011eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code POL
Subject category code subdivision 016000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.7/30973
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Spiller, Lisa.
245 10 - TITLE STATEMENT
Title Branding the candidate
Medium [electronic resource] :
Remainder of title marketing strategies to win your vote /
Statement of responsibility, etc Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Santa Barbara :
Name of publisher, distributor, etc ABC-CLIO,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (1 v.)
490 1# - SERIES STATEMENT
Series statement Praeger series in political communication
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note In the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multimedia strategy -- Show me the money -- The dog catches the ambulance: governing -- Crystal ball political marketing.
520 ## - SUMMARY, ETC.
Summary, etc American voters will be empowered by this revealing, behind-the-scene expos�e of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political Science.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Campaign management
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political campaigns
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Political aspects
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political candidates
Geographic subdivision United States.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element POLITICAL SCIENCE / Political Process / General
Source of heading or term bisacsh
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergner, Jeff.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Spiller, Lisa D.
Title Branding the Candidate: Marketing Strategies to Win Your Vote
Place, publisher, and date of publication Santa Barbara : ABC-CLIO, c2011
International Standard Book Number 9780313394041
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Praeger series in political communication.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=401158
938 ## -
-- EBL - Ebook Library
-- EBLB
-- EBL725928
938 ## -
-- Coutts Information Services
-- COUT
-- 18096699
938 ## -
-- YBP Library Services
-- YANK
-- 6935568
938 ## -
-- EBSCOhost
-- EBSC
-- 401158

No items available.

Copyright © Global Library,O.P. Jindal Global University, Sonepat-Narela Road, Sonepat, Haryana (India) - 131001 | Powered by Koha

Visitors since February 2014

website counter


Hosted, Implemented, Customized & Maintained by: BestBookBuddies -- an OpenLX initiative

Powered by Koha